![Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News](https://i.cbc.ca/1.6001615.1619371618!/fileImage/httpImage/gaming-insider.jpg)
Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News
![EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical" EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical"](https://mp1st.com/wp-content/uploads/2017/11/battlefront-2-loot-boxes.png)
EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical"
![BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming](https://preview.redd.it/z9u5l35ad4311.jpg?auto=webp&s=5f33055e104263f71550e9b900ed5a1798548557)
BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming
![Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games](http://www.psychologyofgames.com/wp-content/uploads/2018/01/CODWW2.jpg)
Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games
![JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers](https://www.mdpi.com/jcm/jcm-10-02103/article_deploy/html/images/jcm-10-02103-g001.png)
JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers
What's in the box? Exploring UK players' experiences of loot boxes in games; the conceptualisation and parallels with gambling | PLOS ONE
![Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News](https://thumbnails.cbc.ca/maven_legacy/thumbnails/919/351/mpx-johnson-gaming-gambling.jpg?crop=1.777xh:h;*,*&downsize=510px:*510w)
Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News
![EA representative calls loot boxes "surprise mechanics" to avoid legal action - our take on the matter - KLGadgetGuy EA representative calls loot boxes "surprise mechanics" to avoid legal action - our take on the matter - KLGadgetGuy](https://klgadgetguy.com/wp-content/uploads/2019/06/Loot-boxes.png)